How much of the premise do you know of what we're we're doing?
Okay, so I read the I read the onepage brief. You guys tell me to do something, I do do it.
So, we've been in New York the last couple of days. We've met some really interesting people for the No Wrong Turns podcast, and we are excited to share all the good learnings that we've got from these great people.
And that's what we should never lose.
It's just human connection. you're going to absolutely crush. It's going to be the biggest deal that Fras has ever done.
Do you remember your first paid job?
Of course. Well, that that summer of 1986 was super memorable.
Like I I can look back. I remember the music I was listening to, the friends I was hanging out with.
So, my first job was McDonald's, which taught me so much.
I was going to ask, what was it like? Is there anything there that you carry with you?
You do things in a very structured way.
Um, very fast-paced. So, especially during high um high volume times, you learn how to work in a little bit of chaos.
But you do that chaos within structure, which is why it it works.
Yeah.
Um Yes. 17 years old and I'm managing inventory for lunch.
And it's like, okay, how do you think about having enough product ready to then deliver and never being short, but also not having too much product where you only have a shelf life on that product for so long that you don't want to also have waste.
And so you're kind of managing all of those things, all the ins and outs, and it was just it was a lot of fun.
And were you managing did you get to a position early in that role or subsequent roles where you started to manage people?
I wasn't ready to manage other people from that perspective, but you're managing the chaos of the business at that point.
And listen, there's owners of those franchises. That's their livelihood.
They're they're making sure that they're putting people in those positions that they know can handle it.
And so I learned a lot of that, you know, love the owners that I got to work with and um but I think back at that all the time.
It was a phenomenal experience as a first job to go and do something like that.
It was amazing.
I think all of the decisions have led me right to the point that I'm at today.
Whether they were good at the time or bad, um if I look back, some of the ones that didn't work out was where maybe I sacrificed my values in that decision.
Or I wasn't living up to my values, I should say.
Um or I made the decision for the wrong reason.
I was running from something versus running towards something.
And and there's definitely a spot in my career where that that was true.
Um and that didn't work out, right?
So I mean that was a an opport that was an experience that that didn't pan out well, but it led me to other opportunities that um then take your life in a different course and direction.
The values one is really interesting.
Yeah.
Because at the time was that something you were conscious of?
No. No.
Oh, it's something that you become conscious of after the experience and you look back and you're like, "Oh, yeah.
You weren't your best self.
You weren't showing up the way that you would expect to show up as a leader.
You definitely were not managing chaos in or the complexities of what you were doing."
And um but it led me to a career change and it led me to uh uh which found my way to Eloqua which then led me to Salesforce.
Which again all paths kind of lead to where you are today.
Career beginnings and pivotal moves
Uh so I bookend my career with two 10-year experiences.
I started my career at a place called Thompson Financial, which is now Thompson Reuters.
It's where I met my wife.
Okay.
Uh and um a good career move.
Great career move.
The best career move I've ever made, by the way.
Um so it's where it's where I met Maddie and and spent my first 10 years.
It's where I got my first sales gig.
It's where I got my first leadership gig.
And um worked for some amazing amazing people, some mentors that I still have to this day that that I rely on.
Um, but I went from there and I took a startup role uh and started a company with several with several other folks.
All right.
Raised money, tried to get something off the ground and and that was, you know, that led me um that was a great experience.
But we were in the financial community and we did that right around the 2008 mark.
And so, um, it didn't have the outcome that I wanted, but I learned so much.
And I still, again, lots of folks that I worked with that I'm still very deeply connected to and that I've crossed paths with professionally over the years as well.
Facing setbacks and redefining direction
Um but when that kind of when when that didn't go the way that we wanted it to go uh then I kind of chased a couple of things.
And in that chasing you know one of those experiences got me um you know laid off from from a role.
And that's when I had to sit back and say okay well what do I actually want to do.
Do I want to stay on this in the financial you know uh financial markets and the financial kind of side of the career or do I want to do something different?
And that's when um and I had a short time to do it right.
So this is back in a time when two very young children didn't didn't want to be unemployed.
Didn't want to be unemployed.
So, uh I had a deep desire to be employed again very quickly.
Very diplomatically you put it.
Yeah.
And so, um the bills needed to get paid.
Yeah.
And and I was lucky enough that I got introduced to this company, Eloqua.
Um, again, great mentor, Alex Schupman over there, who I got introduced to.
And, uh, I had to go from being, you know, a head of a selling organization to I took a a role that was a first-line manager in software, high growth software at the time, marketing technology, which is what I I'm do.
Um, and that allowed me uh to go learn a whole different skill set and a whole different experience.
And work with a a group of folks that I never would have thought I'd put myself in the same conference room with.
And and what just I mean it was an incredible experience.
And I look back at that as one of the most career defining moments um uh you know that I've had.
How much of the premise do you know of what we're we're doing?
Okay, so I read the I read the onepage brief. You guys tell me to do something, I do do it.
So, we've been in New York the last couple of days. We've met some really interesting people for the No Wrong Turns podcast, and we are excited to share all the good learnings that we've got from these great people.
And that's what we should never lose.
It's just human connection. you're going to absolutely crush. It's going to be the biggest deal that Fras has ever done.
Do you remember your first paid job?
Of course. Well, that that summer of 1986 was super memorable.
Like I I can look back. I remember the music I was listening to, the friends I was hanging out with.
So, my first job was McDonald's, which taught me so much.
I was going to ask, what was it like? Is there anything there that you carry with you?
You do things in a very structured way.
Um, very fast-paced. So, especially during high um high volume times, you learn how to work in a little bit of chaos.
But you do that chaos within structure, which is why it it works.
Yeah.
Um Yes. 17 years old and I'm managing inventory for lunch.
And it's like, okay, how do you think about having enough product ready to then deliver and never being short, but also not having too much product where you only have a shelf life on that product for so long that you don't want to also have waste.
And so you're kind of managing all of those things, all the ins and outs, and it was just it was a lot of fun.
And were you managing did you get to a position early in that role or subsequent roles where you started to manage people?
I wasn't ready to manage other people from that perspective, but you're managing the chaos of the business at that point.
And listen, there's owners of those franchises. That's their livelihood.
They're they're making sure that they're putting people in those positions that they know can handle it.
And so I learned a lot of that, you know, love the owners that I got to work with and um but I think back at that all the time.
It was a phenomenal experience as a first job to go and do something like that.
It was amazing.
I think all of the decisions have led me right to the point that I'm at today.
Whether they were good at the time or bad, um if I look back, some of the ones that didn't work out was where maybe I sacrificed my values in that decision.
Or I wasn't living up to my values, I should say.
Um or I made the decision for the wrong reason.
I was running from something versus running towards something.
And and there's definitely a spot in my career where that that was true.
Um and that didn't work out, right?
So I mean that was a an opport that was an experience that that didn't pan out well, but it led me to other opportunities that um then take your life in a different course and direction.
The values one is really interesting.
Yeah.
Because at the time was that something you were conscious of?
No. No.
Oh, it's something that you become conscious of after the experience and you look back and you're like, "Oh, yeah.
You weren't your best self.
You weren't showing up the way that you would expect to show up as a leader.
You definitely were not managing chaos in or the complexities of what you were doing."
And um but it led me to a career change and it led me to uh uh which found my way to Eloqua which then led me to Salesforce.
Which again all paths kind of lead to where you are today.
Career beginnings and pivotal moves
Uh so I bookend my career with two 10-year experiences.
I started my career at a place called Thompson Financial, which is now Thompson Reuters.
It's where I met my wife.
Okay.
Uh and um a good career move.
Great career move.
The best career move I've ever made, by the way.
Um so it's where it's where I met Maddie and and spent my first 10 years.
It's where I got my first sales gig.
It's where I got my first leadership gig.
And um worked for some amazing amazing people, some mentors that I still have to this day that that I rely on.
Um, but I went from there and I took a startup role uh and started a company with several with several other folks.
All right.
Raised money, tried to get something off the ground and and that was, you know, that led me um that was a great experience.
But we were in the financial community and we did that right around the 2008 mark.
And so, um, it didn't have the outcome that I wanted, but I learned so much.
And I still, again, lots of folks that I worked with that I'm still very deeply connected to and that I've crossed paths with professionally over the years as well.
Facing setbacks and redefining direction
Um but when that kind of when when that didn't go the way that we wanted it to go uh then I kind of chased a couple of things.
And in that chasing you know one of those experiences got me um you know laid off from from a role.
And that's when I had to sit back and say okay well what do I actually want to do.
Do I want to stay on this in the financial you know uh financial markets and the financial kind of side of the career or do I want to do something different?
And that's when um and I had a short time to do it right.
So this is back in a time when two very young children didn't didn't want to be unemployed.
Didn't want to be unemployed.
So, uh I had a deep desire to be employed again very quickly.
Very diplomatically you put it.
Yeah.
And so, um the bills needed to get paid.
Yeah.
And and I was lucky enough that I got introduced to this company, Eloqua.
Um, again, great mentor, Alex Schupman over there, who I got introduced to.
And, uh, I had to go from being, you know, a head of a selling organization to I took a a role that was a first-line manager in software, high growth software at the time, marketing technology, which is what I I'm do.
Um, and that allowed me uh to go learn a whole different skill set and a whole different experience.
And work with a a group of folks that I never would have thought I'd put myself in the same conference room with.
And and what just I mean it was an incredible experience.
And I look back at that as one of the most career defining moments um uh you know that I've had.



