“I can say unequivocally that if you want a great experience, if you want your people to have a great experience, if you want your attendees to have a great experience, you’d be crazy not to work with Stride.” — Steve Vierra, Chief Revenue Officer, Pluralsight
The Challenge: Moving From Choppy to Cohesive
For Steve Vierra, Chief Revenue Officer at Pluralsight, the annual Revenue Kick-Off (RKO) is the high-stakes launchpad for the company’s global revenue team, which includes more than 500 professionals.
In previous years, managing the event largely in-house led to a fragmented, “choppy” feel. While the content was strong, the transitions and overall flow lacked the intentionality required for an audience of this scale.
Vierra’s goal for this year’s kickoff was to create a cohesive and impactful experience. He needed to elevate the quality of the kickoff and create a consistent, premium thread that tied three days of programming together.
The Strategy: Connecting the Dots
Pluralsight brought in Stride to serve as a strategic partner capable of seeing the "full arc" of the event. Rather than viewing the kickoff as a series of isolated sessions, Stride focused on how moments connected to create a cohesive and immersive experience — from the first keynote to the final closing remark.
Stride worked alongside Pluralsight’s leadership from the start to ensure the event's execution matched the company's business goals. By staying involved in the planning early on, Stride made sure every part of the production was a direct reflection of the intended strategy.
Managing a 500-person global event also requires a high level of composure. Stride provided the steady logistical support needed to keep the event running smoothly, which allowed Pluralsight’s internal teams to step away from the behind-the-scenes details and focus entirely on engaging with their people.
“Most of the time, you end up with event companies that can’t connect the dots. Stride executed this moment for us in an incredible way.” — Steve Vierra
The Experience: High-Energy Reinforcement
The result in Orlando was a cohesive, elevated atmosphere that carried through the entire kickoff. One of the most effective moments was a Game Show Workshop designed to reinforce key revenue themes.
Inspired by a 1970s-style game show, the session brought contestants on stage to practice discovery in real time, asking questions and following the thread of a conversation with a mock buyer persona while the audience judged responses with a clapometer.
The format blended humor, competition, and practical skill-building. Walkout music, themed costumes, and playful commercial breaks created a theatrical feel that energized the room while keeping the focus on real sales conversations. What could have been a routine reinforcement exercise became one of the most talked-about moments of the event.
The Result: Embedding Long-Term Organizational Change
The impact of the RKO was felt almost immediately, as the language and themes from Orlando surfaced in internal meetings after the event ended. This shift demonstrated how a well-designed experience has the ability to embed lasting organizational change.
“What Stride helps us think about is, what are you going to do next?” — Steve Vierra
That momentum carried directly into Q1, with teams returning home aligned around the priorities introduced on stage. This success sparked broader conversations about maintaining engagement year-round and has since provided a blueprint for applying the same experiential, partner-led approach to Pluralsight’s customer-facing events.
“I can say unequivocally that if you want a great experience, if you want your people to have a great experience, if you want your attendees to have a great experience, you’d be crazy not to work with Stride.” — Steve Vierra, Chief Revenue Officer, Pluralsight
The Challenge: Moving From Choppy to Cohesive
For Steve Vierra, Chief Revenue Officer at Pluralsight, the annual Revenue Kick-Off (RKO) is the high-stakes launchpad for the company’s global revenue team, which includes more than 500 professionals.
In previous years, managing the event largely in-house led to a fragmented, “choppy” feel. While the content was strong, the transitions and overall flow lacked the intentionality required for an audience of this scale.
Vierra’s goal for this year’s kickoff was to create a cohesive and impactful experience. He needed to elevate the quality of the kickoff and create a consistent, premium thread that tied three days of programming together.
The Strategy: Connecting the Dots
Pluralsight brought in Stride to serve as a strategic partner capable of seeing the "full arc" of the event. Rather than viewing the kickoff as a series of isolated sessions, Stride focused on how moments connected to create a cohesive and immersive experience — from the first keynote to the final closing remark.
Stride worked alongside Pluralsight’s leadership from the start to ensure the event's execution matched the company's business goals. By staying involved in the planning early on, Stride made sure every part of the production was a direct reflection of the intended strategy.
Managing a 500-person global event also requires a high level of composure. Stride provided the steady logistical support needed to keep the event running smoothly, which allowed Pluralsight’s internal teams to step away from the behind-the-scenes details and focus entirely on engaging with their people.
“Most of the time, you end up with event companies that can’t connect the dots. Stride executed this moment for us in an incredible way.” — Steve Vierra
The Experience: High-Energy Reinforcement
The result in Orlando was a cohesive, elevated atmosphere that carried through the entire kickoff. One of the most effective moments was a Game Show Workshop designed to reinforce key revenue themes.
Inspired by a 1970s-style game show, the session brought contestants on stage to practice discovery in real time, asking questions and following the thread of a conversation with a mock buyer persona while the audience judged responses with a clapometer.
The format blended humor, competition, and practical skill-building. Walkout music, themed costumes, and playful commercial breaks created a theatrical feel that energized the room while keeping the focus on real sales conversations. What could have been a routine reinforcement exercise became one of the most talked-about moments of the event.
The Result: Embedding Long-Term Organizational Change
The impact of the RKO was felt almost immediately, as the language and themes from Orlando surfaced in internal meetings after the event ended. This shift demonstrated how a well-designed experience has the ability to embed lasting organizational change.
“What Stride helps us think about is, what are you going to do next?” — Steve Vierra
That momentum carried directly into Q1, with teams returning home aligned around the priorities introduced on stage. This success sparked broader conversations about maintaining engagement year-round and has since provided a blueprint for applying the same experiential, partner-led approach to Pluralsight’s customer-facing events.
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