I’m just uniquely fascinated with whatever people seem to be fascinated by and making sure that they feel like someone cares about the fact that they do it.
Yeah. What a morning for this.
Well, this is the perfect New York morning. If you’re going to be here for just a short period of time, this is the view I would want to have anybody see.
Obviously, being in Manhattan is nice. I just happen to think looking at Manhattan is better. That’s the Brooklynite in me.
Yeah, you can tell the style. The style as as we were talking about before, this is I I never feel cool enough to really walk.
It’s just about honestly, it’s just about whatever makes you comfortable and makes you feel good. And like that’s what this I think that’s what I’ve loved about living in New York and why I always wanted to live here is that everybody can be their can be themselves here.
And I think especially being in the space that we’ve been in around employee engagement and employee experience and all that, one of the things I’ve said is being your best authentic self. Yes.
And so this city I think is such a great laboratory for that. And it’s one of the uh you know major factors for why being in this career is just constantly inspiring for me because I get to walk around New York City.
I see so many people living different lifestyles, speaking different languages, you know, wearing flag clothes. I’m just like why?
Why would you have to put any of that under a bushel to go to work? Yes. You know.
Tell us about your current role.
I’m the global head of employee engagement and communications at an agency called Weber Shanwick.
And that is a title, but one of the ways that I just describe it when I talk to people who are not in in this space is the daily yes. Okay.
And so the daily yes is what are the factors that are happening at work that make you feel like you’re excited to go to work that day.
So, is it great relationships with colleagues? Is it what you get to learn? Is it, you know, the fact that you’re doing work that solves problems for clients? Are you winning awards? Are you best in class? Are you best in industry?
All of that is what we can say is is true at Weber Shanwick.
And it’s exciting to do that for a firm that is doing great creative work, doing great advisory work, great work in technology.
And for me, it’s just about making sure that globally across all of our operations, is there a consistent approach to how we provide the employee experience? Sure.
And so having great partners in the AMIA region and APAC and LAM and being here in North America, all of us have the same goal and my job not to make it is not to make it uniform but just to make sure that we are allowing each uh each region to be unique and provide great programming, great consistency to you know the business objectives you know putting it all together.
So when you think about communications or a communication strategy, when you want to build one of those from the ground up, what are the core elements or principles components of that that you always want to see in place?
Yeah, I mean first and foremost, you know, every organization has business objectives. So you cannot come up with a strategy that is not tied to that.
Okay. So for us, you know, it is being an industry leader and making sure that people feel like they are part of the agency that is the agency of the future.
Okay. So not just solving the problems that clients bring to you, but can we use enough of our insights and intelligence and technology to be able to predict where challenges may arise and that can range from, you know, strategic crisis uh management. It can also range, you know, down to just brilliant creative executions.
I’m just uniquely fascinated with whatever people seem to be fascinated by and making sure that they feel like someone cares about the fact that they do it.
Yeah. What a morning for this.
Well, this is the perfect New York morning. If you’re going to be here for just a short period of time, this is the view I would want to have anybody see.
Obviously, being in Manhattan is nice. I just happen to think looking at Manhattan is better. That’s the Brooklynite in me.
Yeah, you can tell the style. The style as as we were talking about before, this is I I never feel cool enough to really walk.
It’s just about honestly, it’s just about whatever makes you comfortable and makes you feel good. And like that’s what this I think that’s what I’ve loved about living in New York and why I always wanted to live here is that everybody can be their can be themselves here.
And I think especially being in the space that we’ve been in around employee engagement and employee experience and all that, one of the things I’ve said is being your best authentic self. Yes.
And so this city I think is such a great laboratory for that. And it’s one of the uh you know major factors for why being in this career is just constantly inspiring for me because I get to walk around New York City.
I see so many people living different lifestyles, speaking different languages, you know, wearing flag clothes. I’m just like why?
Why would you have to put any of that under a bushel to go to work? Yes. You know.
Tell us about your current role.
I’m the global head of employee engagement and communications at an agency called Weber Shanwick.
And that is a title, but one of the ways that I just describe it when I talk to people who are not in in this space is the daily yes. Okay.
And so the daily yes is what are the factors that are happening at work that make you feel like you’re excited to go to work that day.
So, is it great relationships with colleagues? Is it what you get to learn? Is it, you know, the fact that you’re doing work that solves problems for clients? Are you winning awards? Are you best in class? Are you best in industry?
All of that is what we can say is is true at Weber Shanwick.
And it’s exciting to do that for a firm that is doing great creative work, doing great advisory work, great work in technology.
And for me, it’s just about making sure that globally across all of our operations, is there a consistent approach to how we provide the employee experience? Sure.
And so having great partners in the AMIA region and APAC and LAM and being here in North America, all of us have the same goal and my job not to make it is not to make it uniform but just to make sure that we are allowing each uh each region to be unique and provide great programming, great consistency to you know the business objectives you know putting it all together.
So when you think about communications or a communication strategy, when you want to build one of those from the ground up, what are the core elements or principles components of that that you always want to see in place?
Yeah, I mean first and foremost, you know, every organization has business objectives. So you cannot come up with a strategy that is not tied to that.
Okay. So for us, you know, it is being an industry leader and making sure that people feel like they are part of the agency that is the agency of the future.
Okay. So not just solving the problems that clients bring to you, but can we use enough of our insights and intelligence and technology to be able to predict where challenges may arise and that can range from, you know, strategic crisis uh management. It can also range, you know, down to just brilliant creative executions.
